Metaverse helps create new engaging and fun shopping experiences for customers. This is what we tested with one of our partner, Procter & Gamble. Our goal: create a new way for customers to discover and learn more about their daily life products!
This is the first time that a retailer and a consumer brand have teamed up to offer an experience in the metaverse. This event is the third that Carrefour has organized in the virtual world and is an additional brick to its innovation approach.
We share the conviction that the metaverse might become a new channel for retailers. We are convinced that those who learn to master the codes of this universe today are those who will be able to create value for the customers. The Carrefour group's wish is to explore this universe to find its place and its use cases.
The aim of this experiment is to make the first bridge between e-commerce and the metaverse accessible to our consumers. Accessible because the experience does not require a wallet or the latest computer to participate. But also because it is designed to offer the most fluid experience possible for our customers and that access to the experience is completely free.
This event responds to the demand of our customers to be offered new, more engaging, more immersive and even entertaining shopping experiences. In order to meet this demand and reach our consumers in a different way, we are looking to change the codes. This is the purpose of this gamified shopping experience, which should propose a new relationship with the act of buying.
The choice to carry out this first experience with Mr. Clean products is not insignificant. The brand was launched on the French market in 1966. It is known and appreciated by our customers and is part of their daily lives. Moreover, the brand is embodied by this bald character, with muscular arms and an impeccable T-shirt, who has become an icon of cleanliness. Which icon makes gamification more obvious.